If you’ve ever walked into a bakery and been unsure whether you’re ordering a delicate French sandwich cookie or a chewy, toasted coconut treat, you aren’t alone. One letter makes a world of difference.
At Choomi Naturals, we’re a little biased—we’ve built our brand around the Classic Coconut Macaroon. But to help you master the menu at your next coffee date, let’s settle the “Macaroon vs. Macaron” debate once and for all.
Q: Are macaroons and macarons the same thing?
A: Not at all! While they share a similar name and both happen to be naturally gluten-free (usually), they are completely different cookies.
- The Macaron (French): A meringue-based sandwich cookie made with almond flour, egg whites, and sugar, usually filled with buttercream or ganache. They are known for being colorful and very delicate.
- The Macaroon (Ours!): A dense, chewy, and satisfying confection made primarily from shredded coconut. Our Choomi Naturals macaroons focus on that perfect “toasted on the outside, soft on the inside” texture.
Q: Why do people get the names confused?
A: It all comes down to history. Both cookies trace their roots back to Italy (the word maccarrone means “fine paste”). The French evolved the recipe into the colorful sandwich cookies we see today.
Meanwhile, in the 19th century, the English-speaking world added a second “o” to the name to distinguish the chewy, shredded coconut “macaroon” from the delicate almond “macaron.” Because coconut was easier to ship and store than almond flour, the coconut macaroon quickly became a beloved staple in kitchens across the U.S. and UK.
Q: What makes a Choomi Naturals Macaroon different?
A: Most store-bought macaroons are loaded with high-fructose corn syrup and artificial preservatives to keep them “shelf-stable” for years. We don’t play that game.
Because we use real, all-natural ingredients and skip the chemical preservatives, our macaroons taste like they just came out of Pete and Olan’s home kitchen. They are naturally gluten-free, dairy-free, and soy-free, making them the ultimate “yes” snack for everyone.
Q: What goes best with a Coconut Macaroon?
A: While we love them straight out of the bag, here are a few of our favorite ways to enjoy them:
- The Morning Kick: Crumbled over a bowl of Greek yogurt and fresh berries.
- The Afternoon Pick-Me-Up: Paired with a hot cup of dark roast coffee or matcha.
- The Guilt-Free Dessert: Dipped in a little bit of melted dark chocolate for an extra special treat.
Why We Love the Macaroon
For us, the choice was easy. The macaroon allows us to stay true to our “all-natural” roots. By using high-quality coconut and simple ingredients, we can create a snack that is naturally gluten-free and dairy-free, without resorting to additives or chemical stabilizers.
While the French macaron is a beautiful decoration, the coconut macaroon is a real-food staple, ready to fuel your daily adventures! To get your hands on our very own macaroons, shop our collection today!